Brand Response Investment Director
Tom’s path in advertising has led down the station side of the TV business, working for clients direct and agency sizes ranging from top 10 to startups with a handful of employees.
With 15+ years of agency experience, Tom specializes in planning and buying DR/Hybrid Media. Hitting cost per goals using national cable, spot market stations, syndication, VOD and broadcast TV has been his passion for the last 15 years.
Always an eternal student, Tom believes the journey to a successful DR campaign is to learn and exploit the ever changing media river of new platforms, viewership trends and data driven optimization.
His client categories have included weight loss, online gaming, mortgages, drive to web exclusive, and spot market retail/services.
In his time off, Tom loves to be in the outdoors skiing, biking, kayaking and traveling the globe with his wife Bettina.