Mic Feld


Mic has spent 40 years in brand advertising and direct marketing. He began his career in retail marketing as advertising director for a 40-store chain of discount department stores. He moved to the agency side in 1980, working at Ogilvy&Mather and J. Walter Thompson in New York; then Foote, Cone & Belding in San Francisco, where he was the GM of west coast direct marketing operations. He went to the client side in 1997 as CMO of The Money Store, a national brand spending over $100 million a year on DRTV. In 2001 Mic founded FELD DIRECT and its in-house production company, GRAPHITE FILMS.

He has helped architect the DRTV launches and rollouts for dozens of national clients including Abbott Diabetes Care, AT&T, NewDay USA, zulily, Bank of America, 21st Century Insurance, Anthem Blue Cross/Blue Shield, MoneyMutual and Match.com’s OurTime.

A graduate of The Wharton School of the University of Pennsylvania, Mic was a three-time member of the United States Rowing Team, winning the gold medal at the World Championships in Switzerland in 1974. He is married with two sons and lives in Tiburon, California.